Liz Hatch » BH Bikes

BH USA to supply Vanderkitten as per Cyclingnews.com

In other sponsorship news, BH USA, the American partner of BH Bikes, has announced that it will supply the new US-based Vanderkitten National Racing Calendar squad with bikes for next year. The team had previously only sponsored a single rider, Liz Hatch, but will now expand its racing involvement to a full outfit next season.

“Vanderkitten is a great signing for BH because they go beyond the traditional race team structure of racing on the weekend and hoping for results,” said BH USA spokesman Adam Vincent. “Vanderkitten have already built a culture that is fun and funky and people are drawn to that. They are building a community around their team.”

Vanderkitten, a clothing company which caters for “women who kick ass”, announced the first of its riders for next year earlier this week.

“The women on the team understand how to promote their sponsors,” said Vincent. “They have taken the initiative to call me and say ‘we’re so excited to be working with you, what can we do to help you sell more bikes?’ I don’t know too many pro riders doing that.

“I don’t have to sit around with my fingers crossed hoping for them to win a big race and get some magazine coverage, because I know they’ll be out there everyday saying good things about BH USA,” he added.

The team will use BH’s full-carbon Connect model, which uses tube-to-tube construction and ultra-high modulus carbon to achieve a final claimed frame weight of just 890 grams. / GJ

Visit BH Bikes USA.

BH Bikes USA Signs on as Frame Sponsor to Vanderkitten Team

TEMPE, AZ – BH Bikes USA has signed on as the frameset supplier to the professional women’s road racing team Vanderkitten. The team will compete on BH for the 2008 NRC season.

“This is a great opportunity for us to partner with a team of women who know how to ride fast and have fun. These women will be contenders in every event they compete in and will be superb ambassadors for BH,” said Chris Cocalis, CEO of BH USA.

Team Vanderkitten will ride on the BH Connect. The Connect uses tube-to-tube construction and ultra-high modulus carbon and weighs only 890 grams. Its oversized tubes with optimized, unique shapes along with its short chainstays deliver a breathtakingly precise, yet stable ride.

“We are honored to have such top-notch support and sponsorship from BH Bikes USA. Vanderkitten Racing is committed to growing the sport of cycling for women and promoting fashionable, top quality, alternative cycling products. The BH Connect will allow all of our women to achieve the highest results possible while riding stunning, world-class frames. As a tribute to this relationship, we’ve changed our signature color scheme for the road team to something that will definitely complement both companies,” added Dave Verrecchia, Creator of Vanderkitten Clothing.

Vanderkitten Racing will field an impressive roster for a first year team with seasoned talent and very strong development riders from the US, Canada and abroad. A key component to their flexibility will be their talented regional squad supporting the NRC effort.